Andreas J. Pfeiffer

Andreas Pfeiffer - Space for the Next Consulting

Andreas Pfeiffer Aufsichtsrat — Andreas Pfeiffer Villeroy&Boch

Andreas Pfeiffer Asien — Andreas Pfeiffer liebt Elefanten

Klare Ausrichtung wählen - Space for the Next-Coaching

Herr Pfeiffer, where is your home base ?

After many years of Hamburg for several years Vienna now. This city is just awesome. Everywhere there is a good „Achterl“, a soda lemon and the weather here is much better. And there is the „CAT“- in 15 minutes at Schwechat Airport.

Herr Pfeiffer, how do you describe your core competencies by yourself?

Think quickly and familiarize myself with complex topics. Be part of the solution. Stay tuned until it is good and don’t miss the time to let go. I think I have a good feeling for rhythms and connections. And I can have a say everywhere.

Herr Pfeiffer, what are you available for now?

Support private equity guys in good projects. Support family businesses in internationalization, succession and next level projects.

Herr Pfeiffer, what did you ever want to become?

Musician and sports presenter. I was able to fulfill my love of music by organizing rock concerts, running discos and cafes. When it comes to commenting on sports, so far it has only been enough for comment on football or tennis matches at home in front of the TV for myself. But I’m really good at that 😊.

May 2020 – till now

Board of Directors

The CEO has nominated me to give active support in bringing the business to the next level by looking into investment opportunities and strengthening the marketing efforts for the brand in its core markets.

2020 – till now

Managing Shareholder

In 2017 we founded the company to make the world a better place. We produce and market sustainable products for pants animals and at the end for humans to create a better future for all of us.

12

on boarding
of network partners

89

tons of zeolite pellets
produced by myself

1001

times thought
about manure

50

products
created

2008 - 2020

Executive Board Member & CEO of the Bath & Wellness Division

Becoming Executive Board Member and CEO of the Bath & Wellness Division with the full scope fo responsibility from Production (14 branches in 3 continents) via Finance and HR up to Marketing & Sales (selling products in more than 100 countries across all continents) was the full fulfillment of wishes of my professional career path.

To summarize this indescribably beautiful time would go beyond the frame. But maybe some words towards the achievements. When I left the company end of July 2020 my finance director offered me a present. He presented and summarized the economic indicators by which we were measured by the supervisory board over the last 12 years. From his point of view, this looks like this:

Crisis Management: We have successfully led the division through two crisis he said. The GFC (2008/9) and the COVID crisis (2020) knowing that this is still an ongoing topic.

Net sales: Although we restructured our businesses by getting rid of the unprofitable parts we managed to increase sales over the years by keeping our strong footprint in core Europe and entering the APAC region especially China successfully.

EBIT-Margin: Taking 2007 as reference year, we more than tripled annually the margin in absolute figures in 2018 with a continuous year on year growth and by this, achieved a relative margin above 10% from 2018 onwards.

12

M&A-Projects

43

Supervisory Board Meetings

312

Board Meetings

797

launched
products

2005 - 2008

Managing Partner

This was the perfect step and time to add more industry diversity to my experience by acquiring and implementing marketing & sales driven projects as well as new business model approaches in different branches from FMCG (e.g. Carlsberg or Tchibo) to technology driven companies (e.g. T. Mobile) up to Building Products companies (e.g VELUX or Villeroy & Boch)

5

Interims-
Management

24

advised
projects

150000

kilometers
travelled by car

1992 - 2005

Executive Function Marketing & Sales

It was an unbelievable exciting journey to run through the entire company from Sales - being responsible as area manager, promoted to a regional sales director - via Marketing - being responsible as Marketing Director managing the portfolio life cycle from developing&launching to exit the product range as well as playing on the keyboard of the entire communication mix in a partly restricted environment - to successfully execute the Transition from a family business driven company culture into a strictly shareholder value determinate environment.

87

Consumer
Studies

29

Backstage
Formel 1

490

bn €
Media Spending

28

Product
Launches

1989 - 1992

Marketing & Sales Program on the job

For the first time I came in contact and got familiar with professionalism in planning and implementing for all relevant marketing & sales building blocks (e.g. product launches; key account management tools).

343

ppt presentations
prepared

67

toner cartridges
consumed

1400

Outlet Store
Visits

15000

tons of chocolate
sold

1983 - 1986

Managing Shareholder

During that time I learned how to manage apparently insurmountable hurdles in running discotheques & coffee shops and conducting rock & pop concerts

The main take away was: we always win as a team.

346

nights beaten
around the ears

0

times Tina Turner
kissed

14

rock concerts
organized

89000

liters of beer
tapped